Welcome to Honda of Lincoln
Welcome to Honda of Lincoln, where family values, honesty, and exceptional service have been at the heart of everything we do since 1972. Our story began as Randolph Honda, founded by Dick and Floyd Randolph at the corner of 21st and N Street. Over the decades, we’ve grown, evolved, and deepened our commitment to the Lincoln community all while staying true to the core values that make us unique.
In 1983, Jerry and Jim Williamson took the helm, renaming the dealership Williamson Honda/Oldsmobile. By 2005, the Honda dealership moved to its current home at 27th and Yankee Hill Road. When The Rhoden Auto Group purchased us in 2010, and the name changed to Honda of Lincoln in 2015, our focus remained the same: 100% customer satisfaction, honesty, and respect in every interaction.
What Makes Us Different
At Honda of Lincoln, we believe buying and owning a car should be a positive, stress-free experience that’s why we’ve created what we proudly call the Honda of Lincoln Way. From honest communication and transparent pricing to a relaxed, pressure-free environment, we put you, our customer, first. Whether you’re exploring our website, visiting our showroom, or coming in for service, our team is dedicated to supporting you every step of the way.
We’re more than just a dealership we’re a team of car experts you can trust to guide you with honesty and care. Our long-tenured team members, some part of our family for decades, bring experience, loyalty, and a genuine understanding of what our customers need. This continuity helps us deliver consistent, friendly service that you can trust.
Enjoy conveniences like our free shuttle service, loaner vehicles, a clean, comfortable waiting area with coffee and bottled water, and a kids play area designed to make your visit as pleasant as possible.
Rooted in Community
Being part of Lincoln means everything to us. We’re proud to support local events, partnerships, and organizations that help make our city a better place to live and work. Our customers are our neighbors, friends, and family and that connection inspires us to go the extra mile every day.
Our dedication to Lincoln is reflected in the numerous awards we've earned, including the 2024 DealerRater Customer Satisfaction Award, Lincoln Journal Star’s Lincoln Choice Award, and the prestigious American Honda President’s Award — received 19 times.
Looking Ahead
The future at Honda of Lincoln is bright. We’re committed to growth not only in our team and technology but in how we serve you. From enhancing our digital tools to deepening community ties, we’re driving forward together.
In the next 5 to 10 years, we aim to be known as the most trusted, modern, and customer-focused dealership in Lincoln where integrity, reliability, and an unmatched experience are the standard. We look forward to welcoming you to our family and helping you find the perfect Honda vehicle for your journey.
Honda of Lincoln - Where honesty, respect, and outstanding service come together to create an exceptional car-buying and ownership experience we like to call the Honda of Lincoln Way!