Honda Recognized as ‘Best Value Brand’ in 2020 Kelley Blue Book Brand Image Awards

April 20th, 2020 by
Honda Recognized as ‘Best Value Brand’

For the sixth year in a row, Honda has been chosen as America’s “Best Value Brand” in Kelley Blue Book’s Brand Image Awards, which recognizes automobile manufacturer’s successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle. In awarding its “Best Value Brand” award for 2020, Kelley Blue Book noted that Honda’s quality, reliability, durability, and resale value were all key parts of the winning formula.

The 2020 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study. Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com, and offers insight into how shoppers perceive important factors driving their purchase decisions, including capturing brand and model familiarity and loyalty among new-car shoppers.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight and Accord passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Insight hybrid-electric sedan, Accord Hybrid, CR-V Hybrid, and the Clarity series.

Honda has been producing automobiles in America for more than 37 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

Read at Hondanews.com

# # #

Posted in Honda